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Emilio Pucci ~ Prince of Prints

©ourtesy of Fashion & Style Guru

Emilio Pucci di Barsento, “Prince of Prints,” was born in Naples in1914. Emilio moved to the University of Georgia for further studies after spending two years at the Milan University.

Emilio Pucci was a member of the Olympic ski team for Italy in 1934. Pucci won a scholarship for skiing in 1937 to the Reed College in Oregon. Here, Emilio Pucci majored in social sciences and two years later received his MA in 1939. Pucci first venture in designing was by designing uniforms for a ski team. Though born into an aristocratic family Emilio Pucci was the first to work in about 1000 years. Every work of Pucci was signed by him as ‘Emilio.’

Pucci spent the years of wars as a bomber in the Italian Air Force. In 1941, Emilio received a Doctorate in political science from the University of Florence.

Emilio Pucci was the Creator and his Creations

As a high school student itself, Pucci was a keen sportsman. In 1947, after the Second World War, Emilio was photographed wearing a ski pants that were designed by himself. Toni Frissell photographed him on the Italian ski slopes. Drawn by the beauty and style, a popular magazine requested him to design some clothes for women that could be used in winter. The designs were published by the same magazine and this enabled Pucci to make an enormous sale of his collection in many stores in New York.

Emilio Pucci opened a boutique in 1949 in Capri that sold wide range of interesting items. It is here that he introduced the famous ‘Capri Pants’ that stormed the world.

Emilio first fashion show was held in Florence in 1951. Pucci had a special liking and reputation for vividly colored sporting and relaxed daywear. Emilio Pucci dresses were mostly of silk jersey that was light weight, wrinkle free and very comfortable. ‘It is like wearing nothing at all,’ exclaimed Diana Vreeland on Emilio clothes.

Emilio Pucci married Cristina Nannini in 1959. The same year, their daughter Alessandra was born. In 1961, their second daughter Laudomia was born. As homage to Jacqueline Kennedy, Emilio first haute couture collection was displayed in 1962.

Tapered trousers, shorts, Capri pants, resort dresses, shirts, silk blouses, casual suits and slacks etc were produced in the 60′s. A range of other items like under wears, swim wears and sweaters were also produced in the same season for the US manufacturers. Emilio Pucci well defined prints and vivid colors were his signature on the clothes he designed and these led way for a color rich revolution.


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