What is the concept behind the Métiers d’Art collection?
In fact there are two concepts. It’s a real collection, on the other side of the year. Like Cruise is shown in spring, this collection is shown later in the year. We needed a collection to balance Cruise in terms of dates in the shops. The second concept is the simple idea that Chanel has all these marvelous technicians with the highest level of creativity and quality in their world. It was a perfect idea to use that as a base for a new collection.
Did you have a certain woman in mind?
I have my permanent muses and my muses of the moment. No names.
In a world of increasing homogeneity—and not just in fashion—is the Métiers d’Art collection designed to give more women the opportunity to be distinctive in their dress?
That is one of the reasons, but it is a real collection as important as Fall, Spring and Cruise.
I can see ready-to-wear customers pushing themselves to buy the Métiers d’Art collection and Couture clients seeing it as special items that bridge a gap (between ready-to-wear and couture). To your knowledge, is this true?
The Métiers d’Art, as I said before, corresponds to a real need in the collection calendar of Chanel. It is also a good thing to make expensive items that are special, a more decent collection than a huge one that is more for the daytime looks, than for the evening looks. Métiers d’Art is more dressy than ready-to-wear.